Re-experience Japan Post Covid-19 Pandemic: The Impact of Muslim-friendly Japanese Street Food on Malaysian Muslims Tourists Behavioral Intention

Several chapters of the Holy Quran have mentioned that tourism is a "Muslim's right." The also revealed Muslims could visit non-Muslim countries for entertainment, religious, and educational purposes; but has warned its followers to avoid indulging in any behaviors against Islamic law, potentially diluting their faith. Food significant component tourism. However, information about country's local street food effects on Muslim tourists' intention revisit destination somewhat limited. Therefore, this study aims understand Muslim-friendly Japanese food's impact Malaysian Malay Muslims' re-experience Japan post-Covid-19 pandemic via extended Theory Planned Behavior. research may perhaps be part early initiatives toward examining fondness foods nations (such as Japan). It well an indication desire those post Covid-19 pandemic. Recognizing variations choice behaviors, especially across cultures, denotes vital source relevant agencies Malaysia involved marketing promoting tourist post-Covid-19. act catalyst revive economy both nations.